estos avisos me quitaron el sueño por un buen tiempo. desde que conceptualice la idea hasta que salio el render final. tuve que aprender sobre modelado organico, matte painting y texturizado para completar los avisos. posterior, un ilustrador agrego los toques finales. la campaña impuso un estilo grafico, que luego fue imitado (el mejor alimento para el ego), la campaña quedo en el shortlist del festival de antigua, pero en su categoria se argumento que podia ser trucho. la razon? que el codigo les parecia que no iba a constructores. moraleja: ante la duda, el cuadrito que dice 'racional/comentarios' en la inscripcion, llenalo.
these ads did really took some sleep out of me. since I landed the concept until the last render. I had to learn about organic modeling, matte painting and texturing to complete the campaign. afterwards, an illustrator added the final touch. the campaign made a stand on the graphic style and later on was imitated (the best food for the ego). it ranked in the shortlist of the central american advertising festival, festival de antigua, but in the category, it was told that the ads might be a scam. the reason? the code used wasn't aimed to constructors. the lesson was learned: in case of doubt, the space labeled as 'rationale/comments' in the entry form, fill it.
