arbol/tree



una caracteristica constante de los creativos que conozco (incluyendome), es que siempre se meten donde no los han llamado. cualidad o defecto? un poco de las dos.
un grupo trabajaba haciendo un aviso diciendo que las guias telefonicas del 2004 se reciclarian para hacer las del 2005... la labor me parecio tan interesante (en serio) que quise participar en el proyecto. el pensamiento que tome para la solucion se puede tomar como literal: un mensaje para proteger arboles.

a common characteristic between the creatives that I know (including myself) is their ability to involve where no one has called them. quality or defect? a bit of both I say.
a group on the agency was working on an ad to say that the phone directories of 2004 would be recycled to print the phone directories of 2005... the task sounded so interesting to me (really) that I wanted to be part of the project. the thinking I took to the solution can be interpreted as literal: a message to protect trees.